Weed out the novices and identify the SEO Experts with these 5 questions
With the growing number of sites on the internet, companies need to ensure that they stand out among the rest. The company understands that SEO is a vital part of their presence online, but they also understand that they need to hire a SEO Services in order to get the best results. However, how does a company go about finding professional SEO Experts? Here are 5 questions to ask an SEO Agency in order to determine if they are novices of professionals in their field.
1. Who have you worked for before?
This should be the very first question that you ask an SEO Expert. A creditable SEO Expert will be able to give you a list of clients. From this list do a simple Google, Bing, and Yahoo. Do these companies have a high rating in the search engines? If so go to the second step. Call one of the companies.
Verification of past services is critical in making sure you have an SEO Expert and not a scammer. If the company is ranked highly then that company will have a means in which to contact them. Send an email or make a telephone call and let the business know that you are seeking the services of the SEO Expert. Get feedback and validation.
2. What are your initial thoughts about quick and long term SEO fixes for my site?
If the company sounds too good to be true, it probably is, especially if they are marketing quick fixes that require little or no engagement from the business. SEO Experts can conduct a great deal of the work for you (which is why you are hiring them in the first place), but there will always be a certain degree of work required by the business.
Short term fixes should not include building twitter followers or Facebook likes into the thousands. The SEO expert will tell you that although this may help your twitter and Facebook accounts it will not really help you SEO too much. Organically based comments and responses are the best way to build your site. Your SEO Expert should explain to you that though there are a few quick ways to help your SEO, that SEO is a time investment and takes a while. There are no quick fixes or band aids for SEO.
Consider, if a “SEO Expert” claims that they can help you SEO in a day and you know that Google updates the SEO rankings every 2 weeks, than what is being accomplished? Nothing is. If your SEO Expert gives you a detailed plan in implementing SEO so that you will see ranking increases over the course of say 4 to 8 weeks what is accomplished? A great deal is.
3. Do you outsource the SEO to other companies?
I recently came across an SEO agency which outsourced all their work to another company. When I contacted the original company and talked to the manager he stated that the computers were down. Hearing this I asked if it was a surge issue or for maintenance.
The man told me that “we think that this computer may have a virus, but don’t worry as soon as we hear from or sister agency we can set you up an account.” I asked where the sister agency was and I was informed that it was located on the other side of the world. This would mean that every time I had an SEO issue there would be a 7 to 12 hour gap in getting a response.
Ensure that your SEO Experts conduct the work themselves. Where they may be accredited and have the license, if it is an umbrella from which outsourcing to non-licensed companies will occur you are not getting the best for your money. It is the best practice to hire an SEO Expert which is in close proximity to your business. If you are seeking a SEO Expert remotely, specifically ask that Expert if he or she will outsource any of the SEO to other agencies. My thought is this: if they cannot handle my SEO in house, why should I trust them to manage my SEO at all?
4. How do you define quality SEO?
Because SEO is constantly evolving and new technologies and methodologies are emerging, it is crucial that you understand where an SEO Expert stands on his or her definition of quality SEO. Where link building and generating links used to be the leader in SEO, the field has shifted to SEO content marketing, Consumer Engagement, and mobile friendly integration.
SEO Experts will inform you that where link building is an important part of SEO, it is not the only solution. They will further explain to you that SEO involves keywords, alt texts, tags, social integration, mobile integration, organically based content, non-hire marketing, and so forth. Any “SEO Expert” who tries to tell you that SEO quality is one to three things should be dismissed as not knowing the current SEO strategies.
5. How do you measure your success?
SEO Experts will be able to give you a definitive answer as to how they measure success. Whether this is in your ranking, the increased traffic, or just in ensuring that your site has all the proper SEO in place will play a great deal in your decision making process.
Before spending money on an SEO Agency find out how the company will measure a successful SEO project.
Do you need SEO for your site?
If you are looking for an SEO Expert Just Internet Solutions would like to offer their services to you. Professional with award winning services and the credentials to prove that we are leaders in the SEO content management business, our team will be more than happy to address the SEO issues that your site is currently facing. Should you have any inquires as to your SEO or to have your site analysed please feel free to contact us.
