When you start a PPC (pay per click) campaign the number one concern should be if your ad will be seen by the market you desire. It does no good to start a PPC campaign if the results will not show up in a search engine. Understanding the top PPC search engine markets will help you to identify and then determine which engine to use. Where there are several different search engine PPC service providers available, there are some which are clearly better than others. Here are the top 5 choices for maximizing your exposure for your PPC campaign.

Google Adwords

Google is quickly becoming the most dominant search engine in the world. This is primarily because a majority of mobile devices and tablets are using Google as their default browser.

Google also has made it possible for their ads to be used on a cross platform search engine basis (meaning that if you create an ad you can import that ad away from the Google search engine into another search engine such as Bing). As there is an estimated one smart phone per every 3 people on the planet, and Google is the top browser used by that market, using Google Adwords PPC is the best option for those which are trying to reach a large market.

 

Yahoo Search Marketing

Rated one of the top three search engines (Google, Bing, Yahoo), the Yahoo Search Marketing allows PPC campaigns to reach 80% of the active internet users. Being as Yahoo began the whole PPC concept, it is a fair deduction that they will continue to have the upper hand in the technology and marketing of the PPC campaigns.

 

 

Bing Ads

Bing Ads lets your ads to be seen on both Yahoo as well as Bing. This gives you access to millions of potential clicks instead of having to have two separate campaigns to do the same thing. What makes Bing Ads ideal is that there is No Sign up fee, that you can have any level of a budget (there is no minimum fee), and that you only have to pay for ads that get clicked on.

If you already have a Google Adwords PPC campaign, you can import your Google Adwords into Bing, so technically you can have three PPC ads covering 3 search engines with Bing Ads.

As Windows 10 is making its debut, many people are using the built in search functions. Bing Ads is therefore getting a great deal of exposure. Marketing campaigns should take into account that the windows 10 upgrade is the biggest upgrade in software history. The voice activated search engine works in conjunction with Bing Ads, and users are already showing a positive response to the search engine. PPC adverts which are driven towards this search engine have high probabilities of success.

 

7search

Unlike the other four, 7Search is a independent ad network. The search engine works by targeting customers both inside

and outside of the major search engines based upon the criterial you set in your campaign data. You can target your PPC to go only to selected keyword searches so that you get more results for people that are searching out your product as opposed to search results which are similar to your product.

For example: you can target your PPC to be for ‘Paper Suppliers in London’ as opposed to just those that are looking for ‘Paper’ or ‘Paper Suppliers’.

 

What you need to consider about your PPC search engine campaign

Each of these PPC search engines has their own set of standards. You should ensure that you look into where your target customers will come from as well as how the system will ensure that you have real traffic driven to your site from the PPC ad.

Most of these PPC search engines offer online support or get started videos so that you can see exactly how their services work. Even if you are very familiar with PPC, it is advised that you take the time to educate yourself with the practices and policies of each of these sites.