Campaigning is a major investment in time and requires that the marketing person be up to date with the latest PPC news. Starting a campaign that is directed at old technologies and methodologies will not yield the results expected. However, you cannot spend all of your time looking for new PPC information. You must have a place to go for information. In today’s digital world, a reliable blog is the best source to do so. Here are 5 blogs which are sure to provide you with ample information for your PPC campaigning strategy.
PPC Hero
PPC Hero offers a large selection of topics for both the novice PPC Campaigner and for the more experienced. What is extremely beneficial is that you do not have to sift through information to find the topic that you need. Apart from offering a selection of topics on the main page such as “7 Questions you should ask when creating PPC reports”, you can also search for a topic directly or subscribe to a particular PPC Hero Blog Series.
PPC Hero also allows you to view the latest Search Engine, PPC, and Case Studies to help with your PPC marketing campaign.
PPC Epiphany
I was always told that the best way for you to get the information for a particular subject is to go directly to the source. Google has done so by providing the Google Inside AdWords blog. The blog, of course, focuses on the latest trends and strategies for the AdWords PPC. For marketing which is done primarily from Google, this is a critical source of information to have on-hand.
The downside to this blog is that it is the official site for Google AdWords. This means that everyone that wants to get some quick information on the developments will see the same information. It is great for getting the latest news, but should not be used to get the upper edge.
Wordstream
Wordstream is a very well name amongst Internet marketers, and they have a PPC section just for you to learn and talk about the elements of the PPC industry. With a vast amount of media to learn from, such as blog posts, webinars, inforgraphics, white papers and videos, Wordstream should be one of the first PPC blogs that enters your favourites list on your browser.
Wordstream are a well known keyword tool developer from Boston, in the USA, and first hit the industry back in 2007.
PPCBlog
PPCBlog is useful to anyone that is just starting out with PPC marketing. There is an array of tools on the site which will help to optimize your PPC campaign such as the Mass Ad Generator, Keyword List Generator, Keyword List Cleaner & Number Stripper, and PPC ROI Calculator.
Written content on the PPCBlog is sectioned into a training segment as well as into an ongoing blog segment. The site is best suited for those which are just starting out in PPC campaigning. Those which are familiar with PPC techniques and in the basics will probably not find a whole lot of information to use in this site.
Search Engine Watch
Search Engine Watch offers perhaps one of the best sources for PPC information. Focusing on all aspects of a campaign, the site offers frequent information on how to get the upper hand in your PPC campaign. You can also use the Industry, SEO, Social, Analytics, or Mobile blogs to further get the latest news to help with your PPC.
Search Engine Watch (SEW) posts are written by seo professionals who have proven themselves in the field. The site has received several awards for their content including PC Magazine’s top 100 website , USA Today recognition, Washington Post recognition, and Educating.net’s Featured Top Site award.
Why go outside of the default support for your PPC information?
Where relying on the blogs from Google, Bing, Yahoo, and MSN are great for getting information about a new feature, they are the default source. This means that everyone will see the information. By using a PPC blog such as Search Engine Watch or PPC Hero, you are more apt to get information which will help you get the upper edge on the competition.
Get a newsletter to your blogs
To best determine which blogs you should visit, it is advised that you subscribe to the newsletter of various PPC Blog sites. By doing so you can quickly skim through your email and only visit those sites which have new information that is relative to your PPC or interests.
