Google Chrome is one of the most widely used browser platforms in the world. Many programs require that you have google chrome to use a specific function of that program. SEO, hosting and domain sites often require Google Chrome to access their services. Why is this? Perhaps it is the fact that chrome has shown that it has less bugs than explorer, or maybe it is the way in which it works without bogging down your computer. Regardless or the reason, Google Chrome has become the primary platform for businesses. Therefore, it would be wise for any business, especially those which are SEO based, to have a few Google Chrome plugins to help in the SEO research and analytics.
Mozbar
After installing the Mozbar extension, you will find that you can get the information on most sites. By clicking that little icon that will appear on your toolbar, you are presented with various useful tabs. These include Page elements, Page Attributes, and Link Data. The data provided will give you a very efficient look at the elements which are driving the top SEOs.
Furthering the functionality of the extension is the option to add a SERPS overlay to the search engine results. The overlay allows you to see the Page Authority and Domain Authority at a glance. Keep in mind that if you use the overlay, it will overlay on all search results, not just your competitor’s sites. This may prove to be a bit of a nuisance if you are not performing SEO, but then again it could show you a avenue that was not previously considered in your SEO.
Majestic SEO
Adding the Majestic SEO extension to your browser will allow you to quickly access a great deal of information on any site. You can see a SEO summary (including internal and external links), Backlinks, Anchor Text, and third party tools. The summaries are broken down into both a data table and in visual charts. I have found that the Backlink history and referring domain chart is very useful to see the trends over a period of time.
Majestic SEO should be used as a quickly reference. It is not intended to be used as your primary SEO or your full website audit tool. Like most third party extensions, you can have a free version or you can pay for more premium options.
Wordtracker Scout
Having keyword rich sites is the key to good SEO (among backlinks and such). Wordtracker Scout is a simple tool that scans the language used on a webpage and then presents you with a visual for that language. The color scheme of the graphic shows you the primary, secondary, and tertiary language used. You can also find the headings, title page, and meta description of the page that you are viewing.
As a google chrome extension, it is quite intuitive. However, the visuals may pose a bit of a problem to the viewer as the focus has been on the visual more than on the functionality of the data presented. If you can get past the somewhat chaotic look of the summary, you will find that the tool is great for competitor research.
Broken Link Checker
Small business and freelancers generally have one or more blogs describing the services that are offered. Anchor Links fill the document to provide the best SEO for each and every post. If you are like many businesses, you have several different posts on several different sites. Broken Link Checker has been designed for such people.
Broken Link Checker is intended for quickly identifying the links in a webpage. This allows the user to go to a site they are working on and quickly find all the links in that document. The extension will highlight in red any broken links. Active links will appear in green. While this does not take out all the work, it does keep you from having to scroll through a webpage and physically check each link.
Chrome SEO
Chrome SEO is one of the most popular extensions for Google Chrome. The extension allows you access to indexed pages, backlinks, and traffic and rank positions. The great thing is that this information shows you not only how you are placed within Google Chrome, but also with the leading search engines. It is not a super detailed report, but it should be a starting point for any person with a website.
You can use a variety of SEO tools on Google Chrome. I would not recommend adding them all to your browser as it may slow down the browser. Choose the options which best fit your needs. By understanding the SEO trends in other sites, you will be able to implement the most successful strategies into yours.
