In a matter of seconds, social media enables companies to share their ideas and comments worldwide. For countless brands, social marketing has increased reach, leads, and traffic in ways traditional advertising never could. However, the moment there is a lapse in judgment, mistake, or mishandling, it can destroy the reputation of your brand swiftly.

The majority of social media mishaps can be avoided. Listed below are some frequent complacencies you should resist making so that they can be avoided altogether. 

Posting At The Wrong Time 

Creating engaging social media posts is only a small part of the job. If your product or service is unique, when is the best time to let the world know? The answer to this is; your ‘peak’ times of the day are when your target audience is most active. You should find out what time zone your users are in, and post when they are most active. 

A Hootsuite study analysed over 30,000 social media posts to find the best time to post and found various results. Of course, there are specific times that work for each platform. Is it at lunch? Is it at 5pm when office hours end? These decisions are entirely down to the industry you are associated with, so choose wisely. 

Posting Frequency

You will need to consider a number of factors before deciding how often you should post on each platform, including the market and the way the platform works. With timeline based social media platforms (such as Twitter), a high frequency of posts can be beneficial. 

Quality is definitely better than quantity for a social media platform that is algorithm-based, since too many posts can negatively affect engagement.

Structure & Uniqueness To Your Posts

There are an enormous number of different online businesses competing for the attention of social media users on a day-to-day basis. To grow your brand’s community of advocates, it’s incredibly important to ensure your pages reach the right audience. No matter how dedicated your fan base is, eventually repeating the same content will alienate them.

Post Length

Your brand is reflected in every social media post you publish. It is important that you proofread all your work before it goes live so that your company will appear professional. You may also see fewer conversions on social media if you post an extensive, formal post. Therefore, it is imperative to write well. Messages should be short and sweet while encouraging engagement, but to do this, you’ll need to squeeze as much appraisal as possible into as few words as conceivable. 

Relationships are built through social media. For your target demographic, keep your posts short and snappy, since they want to share posts that show they’re larger than themselves.

Image & Video Quality

As more and more people use social media, it becomes increasingly important to reach and influence their preferences, so is it possible to stand out on social media? Particularly when people these days have such short attention spans, to succeed digitally, you should always prioritise the quality of your images for social media. 

You should use a range of balance, colour and space to achieve this goal of a crisp quality of image/video, however this can be incredibly confusing, and you may be better suited with a graphic designer.

At Just Internet, we work with a range of local and national firms to help them further their social media campaigns. Our team can assist you in a number of ways, from content writing to managing your platforms for you. If you are interested in working with us or finding out more about how we can help, please don’t hesitate to get in touch.