If you have a website, especially if you have a site that is business oriented, then you have probably heard the term SEO at some point or another. And where it is clear that your site needs SEO, it may be a bit unclear as to what SEO is. This article is intended to remove the veil of confusion off of the topic so that your website and ultimately your business can benefit from the knowledge.

What does SEO stand for?

SEO stands for Search Engine Optimization. It is the method from which webpages are seen in search engines. If you have ever wondered how pages end up on the front page of Google’s search results, SEO is the answer. But why should you need to have SEO?

Consider. There are 250 million live webpages on the internet currently. The number increases every day. While it is idealistic that everyone will have a site which is easily found on the internet, the reality of the situation is that the majority of the sites which are created fall into the abyss of other sites only to be found by those which specifically seek them out or those which accidentally stumble upon them.

What are the main parts of SEO?

When it comes to SEO there are a few different parts which are critical to getting a great ranking. Keep in mind that this is just the tip of the iceberg, so to speak. SEO is a complex and ongoing process and new methodologies are added to how SEO is handled constantly. However, you must have the following in order to get anywhere with your rankings:

• Mobile Friendly Site – Google introduced algorithm which requires that pages have a mobile friendly site. This means that the site can be seen and used on tablets, iphones, smartphones, and various other mobile devices. If your site does not have Mobile Friendly integration, then you will never get to the top pages.

• Backlinks – Backlinks are links which are external that link back to your site. It also includes the comments and sharing of your sites information from various clients. It is essential that you have organic content (meaning that you do not have someone generate your backlinks through a robotic system).

• Meta Data – Some would argue that Metadata is dead. It is not. Where it is not the top SEO strategy to use, the data is still relevant in helping search engines find your site. Granted, the method in which the information in the Meta Data is presented varies, but the key is that it is present.
• Images with Alt Tags – Everyone loves visual media. Your site should have such. However, you cannot just have images and hope for the best. Each image needs to have an alt tag with a description so that search engines can find your images and direct traffic to your site.

Of course, there are other strategies which go into SEO and you are encouraged to seek out a professional SEO Consultant for your business. For example, your SEO will need to determine where your traffic is coming from, the peak time for visitors (especially if you are running an Adsense campaign), the time on the site, any broken links or errors with the page, and a great deal of other analysis.

What SEO is not?

SEO is not a magical creature that can change your substandard site into a top rated site. If you have a poorly made site with poor content, then your ratings will be poor. However, if you have a nicely planned site and you have implemented the strategies to ensure that it is user friendly and mobile friendly, SEO can help you to advance your already existing page.

SEO is not an immediate fix. Google and other search engines work in cycles and so the changes and the updates done to your site may takes weeks or months to see results. You also need to understand that because the system is constantly evaluating sites and ranking such sites, that SEO must be conducted regularly to ensure that you have the best optimized site.

For the best SEO, you need to work with your SEO consultant. There is a level of responsibility that falls on both parties. The SEO consultant is responsible for analyzing the site and providing the SEO methodologies which are best for your business, and you are responsibility is to implement those strategies.

Does your site need SEO?

If you have a business site and would like to have professional SEO services please feel free to visit our website Just Internet Solutions. Should you have any inquiries as to SEO or to any of our SEO services please feel free to contact us. Our team of seasoned professionals will be more than happy to address any questions you may have.